The campaign will officially launch on 1 March, featuring elements across multiple digital and social channels, in-store, AR, TVCs, and OOH, and will run until the end of March. One of the more mysterious figures in post-war blues, Big Mac was an otherwise anonymous truck driver from Arkansas who cut exactly one session that anyone knows about, recording 'Rough Dried Woman' in a session with Hubert Sumlin for Stan Lewis Jewel label during the mid-60s. "It is a great opportunity to collaborate with McDonald’s Hong Kong n this new Big Mac Campaign, I think our audiences will be very excited to join the fun,” said Lofai Lo, director and general manager of ViuTV. Each influencer will be looking to impress with a unique rendition of the chant and their best dance moves. Lastly, McDonald’s Hong Kong has also collaborated with ViuTV to invite 11 influencers from the King Maker competition to participate in the new Big Mac with Bacon Chant challenge.
0 Comments
Leave a Reply. |